Loos Tales launched in January of 2001. Today, the show airs on over 100 stations nationwide and boasts 3 million listeners on-air and online. Sharing the message about the people and places in rural America is a step toward re-connecting consumers to their food. Trent has been doing this since long before it was the “cool, foodie” thing to it. In 2008, Trent was recognized as the “Voice of Rural America” by the West Quest organization for his ground-breaking work in advocating for agriculture and speaking on behalf of the folks who would rather stay home and tend to their crops and livestock than take on those attacking their life-sustaining industry.